JoomConnect Blog

Since its very inception, LinkedIn has been a social media platform specifically for business affairs. This makes it an excellent platform for B2B marketing opportunities.

We want to explore how you can fully utilize your business’ LinkedIn presence. 

Spoiler alert: yes, you should.

We all know that Facebook did not initially offer hashtags to help users link related content together, adding the feature in 2013. However, with the feature being available for over a decade, using it as effectively as possible is more important to overcome the noise and draw interested attention to your presence as a managed service provider.

Businesses have been able to create specific pages to represent themselves on Facebook since November of 2007, opening the door for many great opportunities. If you haven’t established a presence for your business on the social network, or you haven’t fully utilized it to this point, you’re missing out.

Let’s run through three reasons that a Facebook presence is an excellent asset for your business to have in support of your marketing efforts.

Like a lot of your digital marketing, you want to focus on is getting your MSP’s SEO ranking up so that your business is on page one of Google. A great way to improve your ranking is to take advantage of video marketing. However, you must do it right. This means you optimize the videos that you upload on YouTube, a company owned by Google that can help you improve your search engine ranking.

LinkedIn is one more of those social media platforms that continues to grow. Using it can get your company name out there, and get potential employees in contact with you along with possible new clients.

When Twitter was first established in 2006, the restrictions on a post’s character count were much more stringent compared to other social media platforms. While these restrictions have loosened, your social media marketing strategy for promoting your services as an MSP will need to evolve, asTwitter will be much different compared to other platforms.

For small business owners, Facebook is a powerful social media tool that you can - and should - utilize to your advantage, especially considering that 74% of users check their Facebook account at least once a day. By not using Facebook, you could be missing out on numerous opportunities to reach your target audience.

LinkedIn is a social media platform used by business professionals. As such, you need to make sure that your business’ presence on here best represents your company and brand.

As part of your MSP Marketing strategy, you need your social media presence to represent your company in a positive manner. By taking the time to properly set up and brand your pages, you can strengthen your brand authority and recognition amongst those who stumble upon any one of your social media channels.

Successful MSP marketing relies on social media, including Facebook: the social media platform that people love to hate. We’ve come across so many MSPs  adamantly against this platform, despite the benefit that it can bring to their business.

Facebook’s countless daily users’ News Feeds are constantly being filled with a ton of updates and content. Wouldn’t it be great if your business’ ads could also feature on Facebook’s users’ feeds? 

Social media is a real and prescient part of modern society, impacting far more than the social interactions that we have with our friends and peers. Nowadays, the way we represent ourselves online can have a very real influence on the workplace… leading many to question how legal it is for social media to impact one’s employment status.

Considering that Twitter has the fewest number of users compared to the other social networks they compete with—a relatively scant 330 million as compared to Facebook’s 2.8 billion—it’s fair to question if it is worthwhile to invest much time into using it for your marketing. Rest assured, it certainly can be. It all depends on how you utilize it. One effective way to communicate a lengthier message on the platform infamous for short messages is by using a tweet-thread.

Continuing our Facebook 101 blog series, today we will be discussing another of Facebook’s ad formats— Collection Ads. Facebook’s Collection Ads can be used to make it easier for people to discover, browse and purchase your products and services. A collection ad includes a cover image or video followed by four product images. When someone clicks on a collection ad, they'll see an Instant Experience—a fullscreen landing page that drives engagement and boosts interest. 

You want your business to gain and keep the attention of your prospects and clients, don’t you? Social media is a perfect tool that businesses can use to do just that, especially Facebook! Using Facebook to market your business can help you build and engage with your audience in a bunch of different ways at an especially low cost. We highly recommend and encourage businesses of all sizes to take advantage of such a great marketing tool in their marketing efforts. 

Twitter is an amazing social media platform that can provide you with a wealth of insight into your customers, competitors, and so much more. With its 145 million+ active users, Twitter is a powerful marketing tool for both large and small businesses. One neat feature on Twitter you may not have heard of is its Lists.

If you use Twitter, you probably see that many of the posts in your feed contain hashtags. Accounts of individuals and brands alike use them. How should you?

As a business, you want to gain the attention of potential customers. Social media offers a lot of benefits for business owners and can give you the exposure your business may need. This is a great place to build your audience and engage with them at a low cost, building your brand awareness and loyalty.

With the increased use of social media for marketing, there has also been an increase in engagement numbers for videos over photos. Video marketing has been growing with the use of social media platforms because videos allow users the ability to share more complex and in-depth stories with their viewers, more so than one photo can do. It’s particularly useful on one already visual-centric social media platform - Instagram.

As a business owner having a Facebook Business Page is the first step. The next is posting and actually engaging with your followers.

As long as you have privileges to post on behalf of your Facebook Business Page, you can take advantage of a lot of unique posting options that are sure to make your posts stand out. By using the free posting options you can increase your engagement with your customers, prospects, and followers.