Should I Use Instagram?
Every business needs to consider what works for them and their audience when determining which social media platform to include in their social marketing strategy. Including Instagram in your social media strategy can be beneficial for your MSP if you're looking to engage a broader audience and enhance your brand's visibility.
So yes, you should use Instagram.
With over a billion active users worldwide, including a significant number of professionals and decision-makers, this broad user base provides a fertile ground for B2B marketers to target a diverse audience.
Instagram's user base skews younger, with a significant portion of its global users aged between 18 and 34. This demographic is highly active and more inclined to engage with content, contributing to higher engagement rates.
Instagram only lets you have one clickable link in your bio. This can be limiting if you want to send followers to your blog posts. Your MSP website can easily be set up to serve as your link management solution, allowing you to share multiple posts under one URL in a simple workaround.
Add Instagram Link Wall
For a one-time setup of $129
Check out how it works for our MSP, Directive!
Instagram link: https://www.instagram.com/directiveny/
Link in Bio: https://dti.io/linkinbio
Add Instagram to your SMaaS (Social Media as a Service) or SM+ subscription for $50 monthly. The addition to your subscription includes 2-3 posts per week to Instagram each month.