Is Your Business Utilizing Facebook Video Ads? It Should Be

You want your business to gain and keep the attention of your prospects and clients, don’t you? Social media is a perfect tool that businesses can use to do just that, especially Facebook! Using Facebook to market your business can help you build and engage with your audience in a bunch of different ways at an especially low cost. We highly recommend and encourage businesses of all sizes to take advantage of such a great marketing tool in their marketing efforts. 

For many people, watching a video is much more preferred. People would just rather watch ads than read them. This form of advertising allows you to showcase more details about your business and what you can do, such as your products, service, or brand.

Why Use this Ad Format?

There are many reasons why you should utilize this ad format. Video ads are known to get more clicks. This is something that every business desires. More clicks mean more traffic, and more traffic means more potential business. 

With videos, you have a more creative way to show your products and services. Videos introduce a personality and connection with an audience rather than just reading a post, it gives a relatable human identity to your business for people to connect with. These ads tend to create more interaction and reactions than images. That’s not to say, of course, that image ads are a thing of the past, they are still a very valuable ad format. Video ads are just growing in popularity, so don’t get left behind.

If you choose to create a video ad for Facebook, here are just some of the specs that you need to be aware of.

Design Specs

File Type: MP4, MOV or GIF 
Ratio: 4:5 
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels 
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Specs

Primary Text: 125 characters 
Headline: 40 characters 
Description: 30 characters 

Technical Specs

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels

How to Create a Video Ad

The following instructions will help you create a video ad on Facebook. Now, to create video ads go to your Ads Manager.

1. Click + Create.
2. Choose an objective that supports video and then click Continue.
3. Choose your audience, placements, and optimization, then click Continue.
4. In the Format section, click Carousel or Single Image or Video.
   1. If your objective is Video Views, your only format option is Single Video. To use the carousel format, choose a different objective.
5. Upload your video in Ads Manager.
6. If your format is Single Image or Video: Click Add Media, then Add Video and select your video from your library. Click Upload to upload a new video.
7. If your format is Carousel: Scroll to the Ad Creative section and click Video/Slideshow. Then, click Select Video to upload a video or select a video from your library. To create a new video, select Create Video. Repeat for each carousel card you wish to include in your ad.
8. Click Edit Video to crop or trim the video and customize a thumbnail image.
   1. You can also add captions, text overlays, and logo overlays. Note that all options may not be available when including a video as part of a carousel.
9. Add your text, links, and tracking. When you're done, click Confirm to publish the video ad.

Note: You can also create an ad from a video you’ve already shared on your page by boosting the post.

Get Help Using This Ad Format!

If you're interested in trying this ad out, you can count on us! Give us a call at 888-546-4384 and stay tuned for the next blog in this series!