JoomConnect Blog

When Twitter was first established in 2006, the restrictions on a post’s character count were much more stringent compared to other social media platforms. While these restrictions have loosened, your social media marketing strategy for promoting your services as an MSP will need to evolve, asTwitter will be much different compared to other platforms.

Considering that Twitter has the fewest number of users compared to the other social networks they compete with—a relatively scant 330 million as compared to Facebook’s 2.8 billion—it’s fair to question if it is worthwhile to invest much time into using it for your marketing. Rest assured, it certainly can be. It all depends on how you utilize it. One effective way to communicate a lengthier message on the platform infamous for short messages is by using a tweet-thread.

Twitter is an amazing social media platform that can provide you with a wealth of insight into your customers, competitors, and so much more. With its 145 million+ active users, Twitter is a powerful marketing tool for both large and small businesses. One neat feature on Twitter you may not have heard of is its Lists.

If you use Twitter, you probably see that many of the posts in your feed contain hashtags. Accounts of individuals and brands alike use them. How should you?

As a business, it’s important to have a presence on social media. However, you should be doing more than just setting up an account on each commonly used platform. You also need to professionally brand your company pages.