A major point of your website is to attract prospective clients to your business, educate them about your services, and entice them to contact you for more information (or even sign up!). Of course, for this to happen, these prospects must first visit your website, contributing to the all-important metric known as traffic.
This is where your content can prove its worth. Let’s discuss using it to attract as much organic traffic as possible.
When you’re trying to advertise your MSP services, your content—the materials you share with your audience, like service pages, blogs, deliverables, social media, and others—and its quality will be critical to your success. You need your audience to be informed, engaged, and even excited about what you have to offer.
Of course, for your content to have a chance of inspiring these reactions, you need your audience to read it first.
To develop a strategic marketing approach, it helps to know where your strengths and weaknesses lie and how your opportunities compare to the threats you’ll face. This is the purpose of the SWOT analysis… it allows you to assess your internal and external factors so you can refine and improve your marketing of the managed services you offer.
Let’s explore what goes into a SWOT analysis and how to use it to your advantage, beginning with a breakdown of its most basic parts.
Managed service providers can get real, quantifiable value from hosting an event for prospects or existing clients. Stick around because, by the end of this blog, you’ll be able to track the value your MSP receives from properly utilizing event marketing to pursue your goals.
“Content is king.”
This is a relatively common piece of marketing advice, but what does it really mean?
Simple: Regarding your marketing, your content will communicate most of your message with your audience. It pulls traffic to your website, gives visitors a reason to be there, and gives them ample opportunity to reach out to you. That said, your content also represents your business, so let’s discuss how to ensure your content puts you and your company in the best possible light.
If there’s one thing marketing needs to be successful, it’s consistency. Sure, it needs to be informative, engaging, and convincing, but if your audience doesn’t see it regularly, it just will not be as effective as you need it to be. Of course, to create this level of consistency, you need to be consistent in your activities.
That’s why we’ve outlined five things that you should do each and every day to help make your marketing as effective and impactful as possible.
Modern marketing is essential to any business’ operations, making it even more critical that all marketing efforts are as effective as possible. Images can play a significant role in accomplishing this goal.
Let’s talk about how you can (and should) use images and other visual elements to make your content more engaging.
There are a lot of decisions to make in any marketing effort you put out, many of which could be the difference between success and failure. Even more common, however, are the decisions where the difference is between success and great success. Obviously, the latter option would be preferable…so how can you identify the right path?
Simple… by utilizing something called A/B testing. Let’s discuss what it is and, more importantly, how to do it.
There are many approaches one may take in their marketing. Each approach has different levels of efficacy in different situations. For your MSP's long-term and sustainable growth, a compound marketing strategy is best.
When it comes to the marketing that businesses can put out there, there are generally two camps: there’s outbound marketing, and there’s inbound marketing. While both have their place and purpose, it benefits a business to know which strategy is in play in terms of any of their given initiatives. Let’s explore outbound and inbound marketing alongside one another to see how each could benefit your business’ promotional efforts.
As the COVID-19 virus continues to sweep its way through the world it is imperative that businesses remember and continue, with a little adjustment, their marketing efforts. When it comes to marketing your MSP, you can consider it a best practice to always be marketing your services. No matter what complications or difficult outside circumstances your MSP may face, you should always be marketing your business.
Marketing has two umbrella classification that most methods fall under, inbound marketing and outbound marketing. Here are five inbound marketing methods that we recommend using to market your MSP!
There are a few different ways that you can reach new potential clients who don’t know your business exists yet. One of those ways is by sending these clients direct mail pieces. Direct mail marketing is not only a great way to reach out to these new potential clients, but it can be used to touch decision makers at all stages of the buying process - even those who are already clients of yours.
We hope brochures are a part of your MSP marketing strategy - they are one of the best, most versatile pieces of marketing collateral that you could have...if they are designed and utilized correctly.
In the past, we’ve talked about basic marketing collateral that every small business should be using to promote themselves. One of the collateral pieces we discussed was brochures - something too many IT companies aren’t taking advantage of.
With marketing, there are so many methods that you can possibly utilize to promote your MSP and its service offerings. So, what SHOULD you be doing?
Procrastination - it’s a practice that many of us find all too familiar. When that task that we just don’t want to do is looming, we suddenly develop a talent for finding something else - anything else - to do instead, despite knowing the consequences. Why is it that we procrastinate at all, and on a related note, how can we stop (especially where our marketing is concerned)?
When we talk about building a marketing strategy, we’re not talking about what combination of individual initiatives that you’re going to be using to market your services and solutions. Rather, we’re focusing on what should take place before you begin selecting initiatives when you’re developing your overall marketing strategy.
While we may be skewed a little in favor of marketing, we understand that there are other business considerations that you have, all of which require the backing of some dead presidents. Of course, chances are that you only have so much money to commit to your business, so it helps to have an idea of how much you’ll need when it comes time to divvy it all up. Well, we aren’t accountants, but we know a thing or two about money where marketing is concerned - namely, how much you should probably be spending on it.
