If Your Prospects Aren’t Converting, Check for These 3 Issues

Little can be more frustrating than thinking you’re doing everything right, only for your desired outcome to elude you… for instance, if your marketing prospects aren’t being drawn in.

Let’s explore some potential reasons why your prospects aren’t converting and how you can resolve the issues that may be present. 

If These Scenarios Sound Familiar, That May Tell You All You Need to Know…

Your Services Don’t Resonate with Their Needs

Consider this: would you hire a lawyer if you needed someone to wash your business’ windows? No? 

Similarly, you should avoid targeting someone whose needs differ from those your services would address. Instead, focus your resources on your most promising targets.

You Aren’t Inspiring Confidence

A big part of selling your services is ensuring that people will feel that working with you is the best investment they could make. If you don’t, they may not buy what you’re selling… or worse, actively seek it from someone else.

To counter this, you need to build more credibility, which can be accomplished by sharing social proof like case studies and testimonials, referring them directly to agreeable past and current clientele, and otherwise supporting your claims. The more you prove you have accomplished, the more your prospect will be inspired to trust you. 

You Haven’t Identified Their Needs and Paired Your Services Properly

Similarly to our first point, you not only need to offer what they require, but you can connect these needs to the proper services. If you don’t do this, these potential clients won’t see the value you offer and will seek it out elsewhere.

Does Your Marketing Do Enough to Emphasize the Reward and Address the Risks?

This is the secret formula. Any decision a prospect makes is effectively the result they came to—consciously or not—based on the Ratio of Risk to Reward.

The ratio is pretty simple. If the prospect's risk outweighs your service's potential rewards, they will find another option. However, if the rewards your service can deliver are perceived as worth the risk, they are more likely to reach out and convert into a customer. It’s a scale that is critical to balance.

How You Can Highlight the Rewards of Your Services/Assuage Those Worried About the Risks

You need to focus on this critical goal to boost your success. Fortunately, three simple strategies will greatly help you do so:

First, Don’t Present Your Offer as a List, Present It as a System

While some targets may want additional details later in your marketing funnel, approaching your prospects with an itemized list of services and products likely isn’t convincing them. Instead, initially share how working with you, and the overarching systems you utilize will encourage their success.

Second, Be Likable Enough to Draw a Prospect Closer

By introducing yourself and encouraging your prospects to learn more about you and your business, you help break down a few walls and form a bond between you and the decision-makers of this prospective clientele. Once you build up enough trust, they are far more likely to turn to you as a professional resource. 

Third, Establish Your Status in Your Service Area

Similarly, by acting openly with the community at large, you can form the aforementioned bonds with a large number of prospects. In addition, however, you can also cultivate a reputation amongst everyone in the area, making it more and more likely that they’ll spread the word on your behalf to anyone they know who could use your services.

We are here to help you attract and convert prospects into loyal, long-term customers and clients of your managed services.

Learn more about what we can do for you today. Give us a call at 888-546-4384.