What to Do to Get Other Businesses Reading Your Business’ Blog

We spend a lot of time discussing how beneficial a blog is to a managed service provider—or any B2B organization, really—as it serves as a simple means of attracting attention from search engines, demonstrating your business’ value, and boosting awareness of what problems you can solve for them. One question remains, however: 

How do you get the appropriate eyes on your blog?

Let’s look at ways to ensure your blog content reaches its intended audience.

What Can B2B Organizations Do to Share and Spread Blog Content?

You can more effectively publicize your business and services via your blog in many ways, from sharing these posts to drawing attention to them.

How to Share Your Blog Most Effectively

Distribution is critical to getting your blog in front of your target audience. You need to be strategic about communicating your message… and making it available to them. There are a few ways you can accomplish this.

• Share your blog on social media. Your business’ social media provides you with a means of significantly boosting your content’s reach for minimal—if any—cost. Sharing links to your blog and some excerpts to pique your reader’s interest will help draw them to your website to learn more about your services. This can be especially valuable if you share these links with relevant groups and boost them using these platforms’ paid boosting options.
• Link to it in your emails. Whether you’re sending messages directly referencing a specific article or including a link to your blog page in your signature, your email correspondence is a great place to spread awareness of your blogs.
• Direct your website visitors to it. The longer your visitors stay on your website, the better. Therefore, sending them to your blogs to read and learn more about the inherent benefits of what you offer ultimately convinces them to work with you even more.
• Encourage sharing. While you may not think that a prospect would be interested in sharing one of your blogs with their social media following or the rest of their company, if you provide enough value in the content and make it easy to share via some convenient buttons, they’re more likely to do just that.
• Refer to it as a sales tool. Your blog can provide a historical record of your business’ experience and expertise, which your sales team can use to impress prospects during their pitch.

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