4 Topics You Need to Talk About in Your MSP’s Marketing

Marketing managed IT services, much like marketing any service offering, largely depends on the quality and applicability of your content and the topics it discusses.

As a result, it is essential to produce good content and address the topics your audience is most interested in learning about. Let’s discuss a few things that this could—and really should—entail.

What Your Business Should Share With Your Audience

Let’s discuss a few topics you should instruct and inform your audience about through your content.

Security Alerts and Pressing Issues

It is critical that your audience, as business owners, be aware of threats and looming security issues. This means that you—as a professional—should take every opportunity to educate those who follow you through your content. You’re more likely to be in the know, and passing this information down to your audience will reinforce your status as a trusted and engaged provider.

Company News

It is also important to emphasize what has been going on in your business in terms of internal events like anniversaries, accomplishments, and accolades, as this helps show how impressive the team you have assembled is.

You should also share these events because they help welcome prospects to learn more about your company and its culture. The more appealing you can make your company seem to work with, the more likely a prospect will want to work with you.

Tips and How-Tos

You’re also trying to present yourself as an expert, so use your marketing to showcase your expertise. A simple way to accomplish this is to share comprehensive instructions and useful tips with your audience. This helps them get used to turning to you when they need your assistance.

Current and Future Offerings

Naturally, you should use your marketing avenues to highlight what you have to offer your clients. To this end, don’t hesitate to discuss the pain points your target audience is apt to be experiencing and—most importantly—how your business’ services can alleviate them.

While this may be the most obvious thing your business should talk about, it is no less critical for you to do as you work to cultivate a presence in their mind.

Focusing On These Topics Can Help Shape a Successful Strategy

We’re here to help even more! Give us a call at 888-546-4384 to learn more about our MSP marketing services and support.