The 5 Things You Should Do Every Day for Marketing Success

If there’s one thing marketing needs to be successful, it’s consistency. Sure, it needs to be informative, engaging, and convincing, but if your audience doesn’t see it regularly, it just will not be as effective as you need it to be. Of course, to create this level of consistency, you need to be consistent in your activities.

That’s why we’ve outlined five things that you should do each and every day to help make your marketing as effective and impactful as possible.

So, without further ado, let’s dive in.

1. Check in On Your Competition to See What They’re Up To

Let’s be clear: Your competition will be trying to target the same audience as you. Reflecting on this, why not evaluate what they’re doing to see what you can emulate and improve upon?

This can involve paying attention to your competition and their messaging, taking note of what they offer, how closely it aligns with your services, and how they are selling it—the prices they’ve set, their marketing activities, and the claims that they make in this marketing.

It also helps to look at the reviews left reacting to your competitors and the services provided to their existing customers. What did—and critically, didn’t—these clients appreciate? What did they prioritize, and were these priorities met?

This research can inform your strategies as you design an optimized approach.

2. Network Amongst Your Audience and Industry

Successful marketers regularly network with their team and target audience for many reasons. Not only does it help promote improved internal communication and collaboration, but it also allows you to collect firsthand accounts of what your audience needs and any suffering your services can mitigate. There are plenty of ways to accomplish this, too, from partnering with other organizations to participating in your chambers of commerce.

This kind of hobnobbing can also introduce you to new ideas, concepts, and strategies… and while they may not all apply to your processes, you may be able to take pieces of them to improve your operations and marketing efforts. Speaking of which…

3. Research New Opportunities and Trends

Similarly, any industry you care to name will constantly be undergoing innovation to help make tasks more manageable, more fruitful, more efficient, or all of the above. Taking time each day to research your industry will help you stay apprised of these shifts and prepared to jump on the opportunities such innovations typically bring. 

The same goes for trends in marketing… staying abreast of trends and fads is very mindful, very demure (time will tell how well that fad ages). In all seriousness, it pays off to read the room on social media and speak the language your chosen audience is likely to hear and respond to best.

4. Practice Your Storytelling

Marketing requires an odd balance of facts and feelings—you must describe what you have to offer truthfully but do it with enough pizazz to make it engaging enough to catch your target’s attention and connect their current challenges to your services and the value they provide.

This is precisely why your marketing needs to tell a story… a factual one that can be convincing while also touching on your audience’s emotions so that they will be driven to act.

This can and should take a few forms. Instead of a sterile timeline to describe your company’s history, tell the story of how your company was founded and why. Instead of a list of facts, take your audience through a scenario that describes the process that another company experienced while working with you and your team via a case study. Framing these efforts as the story of your company and how you’ve helped others will inherently make your claims more compelling.

Plus, it should come as no surprise that—for most—a story is almost always more compelling to read than a sales pitch. There’s a writing practice known as “show, don’t tell,” which effectively means to describe what happened instead of stating that something happened. For instance:

The quick brown fox jumped over the lazy dog.

Flexing the lithe muscles in her legs, the vixen leaped over the dozing German Shepherd, bolting out of sight before he had even raised his head.

See the difference? They both say the same thing, but one phrasing adds drama and intrigue to the data. In your marketing, you can use this by sharing the outcome of a client's doing business with you and what they have been able to accomplish since. So:

These automated services have helped ACME greatly.

Thanks to the automation they enable, these services have allowed ACME to decrease their production time by 45% and reduce errors by 68%.

While both effectively say the same thing, telling the story says it in a much more engaging and convincing way.

5. Revisit Old Materials

We always say that marketing is not a one-and-done activity. While we’re usually referencing the fact that you need to sustainably command your audience’s attention and that the only way to do that is by consistently marketing to them, this can also mean that almost any used marketing collateral will still have a little life left in it.

Let’s say you once wrote a blog post describing a service your business provides, and it has been a while since you last touched upon the topic. That blog post could be revisited and made into a fresh, updated blog, turned into an interactive deliverable, split into social media content, or expanded upon as a webinar.

Plus, the information shared in your past materials may no longer be wholly accurate. Things change, after all, so you must ensure your marketing reflects these changes by continuously revisiting and adjusting your marketing efforts.

Marketing is Too Important to Neglect

Today’s businesses must market themselves to survive, making it inherently essential to their success. We can help MSPs by providing them with the resources and expertise they need to attract businesses to their services through strategic marketing efforts.

Interested in learning more? Give us a call at 888-546-4384 and ask about our marketing services today.