How to Use Your Content to Send the Message You Want

“Content is king.”

This is a relatively common piece of marketing advice, but what does it really mean?

Simple: Regarding your marketing, your content will communicate most of your message with your audience. It pulls traffic to your website, gives visitors a reason to be there, and gives them ample opportunity to reach out to you. That said, your content also represents your business, so let’s discuss how to ensure your content puts you and your company in the best possible light.

How to Establish a Voice for Your Business’ Content

In other words, how can you ensure that your marketing is recognizable as coming from your business, specifically?

This is precisely why developing a unified voice for all your business communication is so important. You want to think of your business as an individual with its own way of speaking and communicating. This makes it essential to determine how you want your business to do so—creating a style guide for all business communication and content moving forward. The goal is to make it seem that everything comes from a single speaker and can be identified as coming from your business.

Next, you want your voice to be accurate, which means everything you create needs to be diligently and comprehensively proofread. Spellcheck is not perfect, and it is too, too easy to make typos. By proofreading your content—ideally, having other people proofread it to get fresh eyes on it—you can catch these typos before they detract from your credibility.

Your business’ voice also needs to skew slightly to an authoritative tone. Believe it or not, filler words and ambiguous terms chip away at the confidence a prospect will feel in your words. Make sure that you consistently deliver value and do so in a way that makes it clear that you stand behind what you say.

Content is King, So Treat It as Such

If you take anything away from all this, remember that your content represents your business to anyone who views it. Any miscommunication between your business and its intended audience will ultimately result in less traffic to your site and less business generated overall.

Hopefully, what we’ve covered here can help. We are also available to assist managed service providers in populating their own websites, social media, and other marketing efforts with content that has a track record of success. Reach out to us at 888-546-4384 to learn more.