Managed service providers can get real, quantifiable value from hosting an event for prospects or existing clients. Stick around because, by the end of this blog, you’ll be able to track the value your MSP receives from properly utilizing event marketing to pursue your goals.
We recently ran a Lunch and Learn series talking to local businesses about essential cybersecurity protections and laws they needed to uphold. We learned quite a bit throughout this process—thanks in no small part to an obstacle that suddenly required us to make some significant changes in the middle of our series—and wanted to share what we learned here so you could take advantage of the lessons the next time you plan an event… or how we can help you directly.
It might not be the first thing you would think of as a means of getting potential business in the door, but you could certainly do a lot worse than to host an open house as a managed service provider. Let’s go over why you might want to put on this kind of event, as well as a few tips and ideas to help you do so.
It’s a shame that more businesses don’t use webinars as a marketing tool. They are so effective that, in 2013, 62 percent of all marketing campaigns involved a webinar. Seemingly the perfect combination between video and content, webinars can help your business grow and reach a whole new audience.
In case of emergency, it is recommended that people pack what is often referred to as a “go bag.” This package contains the supplies and provisions they will need to make it a few days without access to other resources.
Few marketing endeavors are as nerve-wracking as hosting and/or attending a live event. Lunch and learns, webinars, podcasts, and trade shows are four events that have proven to be successful initiatives for managed IT service providers. Each type of event has different attributes that must be considered when deciding on which event is right for your MSP’s marketing goals. Here’s a breakdown of these four events to help you make the best choice.
Small businesses are an integral part of the local community’s economy: they hire local people, and pay those people a wage that allows them to make purchases from businesses in the area. They serve the local businesses, and help them function through the products and services that they provide them.
Hosting or attending a live event to promote your MSP is a great way to get in front of your target audience. Whether you’re in-person or behind a computer screen, these events are a very powerful conversion tool that you should be taking advantage of.
Sponsoring events is a marketing strategy that is quickly gaining popularity across industry sectors, and is one of the fastest growing forms of marketing in the United States. Have you considered sponsoring an event in your local area?
Most of you have probably heard of Facebook Live, or even seen that someone on your personal Facebook news feed ‘is live’. When Facebook first introduced their Live post option, pretty much everyone in your newsfeed that went Live was alerted to you by a notification. Since its introduction, there are fewer notifications about those who go Live on Facebook, but there is still a considerable amount of buzz surrounding Facebook Live.
![Facebook 101 - Facebook Events [Social Media 101]](https://www.joomconnect.com/images/easyblog_articles/726/b2ap3_large_facebook-events-400.png)
Does your MSP have an upcoming event? If so, then I’m sure you’re promoting that event to those who would be interested in attending. Have you considered doing this though a Facebook Event?
As many businesses have found out when looking to offer a webinar to clients and/or prospects, selecting the right topic for your webinar is harder than it sounds. It’s important not to lose sight that the purpose of a webinar is to educate and assist your target audience, not pitch the benefits and features of your service offering. For example, you might offer a webinar that looks at business continuity best practices, as opposed to detailing your BDR solution.
Of any concerns a business may have, one of the most pressing is their bottom line, which means that all other considerations must address that final total as they are made. This is especially true of marketing considerations, as marketing is often an expensive endeavor. However, there are a few outlets available to market through for little-to-no cost to the business.
A webinar can go by many names, webcast, online training, online events, seminars or online classes. Webinars serve as a repository of educational content and provides the opportunity for greater engagement. Webinars encourage the participants to ask questions which is then provided with instant feedback from the presenters. This instantaneous exchange will build your credibility and, over time convert your visitors into prospects and from prospects to clients, overall strengthening all relationships.
Are you tired of doing business like it is 1973? The way that we conduct meetings can be tedious. People are either always late, or they may have to travel miles upon miles in order to attend. The Internet has connected us in ways that nothing ever could have before. We can chat with people on the other side of the world, but for the small business owner, this isn’t enough. Sometimes it demands a more personal touch. Sometimes it demands... a webinar.
