Having a blog is critical to B2B marketing—it’s a great way to communicate your services and differentiators to your audience and an amazing way to provide value to your overall website experience.
However, if your blog isn’t built correctly, there’s no point in spending all that time writing and publishing great content. Let’s take a look at some of the biggest problems we see MSPs (and other businesses) run into when building their blogs.
MSPs need to dress to impress when it comes to capturing new business. Why not make sure your sales efforts are equipped for success in the first place?
Having good marketing and sales collateral is one of the most effective means to boost your sales success. Let’s examine why this is so and how to make your collateral as impactful as possible.
You can’t always expect to fit a square peg into a round hole, and you can’t always expect an IT technician to be a great salesperson. However, if you equip them with the right tools, you can turn anyone into an upseller… even if they have little to no experience in sales.
Since you’re currently reading one of our marketing blogs, it’s more than likely that you’re interested in marketing your company. To do that effectively - that’s a whole other story! Many of our clients have come to us after attempting to market their MSP, but failing. No judgments here - marketing can be quite difficult if you don’t have the experience in doing so.
Like most people, when you hear the word “promotion,” you probably associate it with the words like “sale” and “discount.” And, while those words are often synonymous with promotion, they shouldn’t always be. Here are some examples of some non-sales-related promotions you can run to promote your company and its products and services.
Upselling is a sales technique that is used to sell additional goods or services to existing customers. It’s a great way to generate revenue because you don’t have to spend the time and effort trying to acquire new customers - you already have these companies as clients. You have a much better chance of closing a sale to an existing customer as well: the probability of selling to an existing customer is between 60-70%, while the probability of selling to a new prospect is somewhere between 5-20%.
In case of emergency, it is recommended that people pack what is often referred to as a “go bag.” This package contains the supplies and provisions they will need to make it a few days without access to other resources.
Automation has always been something that is important to us. Fortunately, it’s easier than you think to automate away many of your routine marketing and sales processes, freeing up time and allowing your team to focus on serving customers and closing sales.
Marketing is all about planning ahead. You want to plan for the expected and the unexpected so that your business can handle whatever comes its way. Call scripts enable you to do that.
For most businesses, cold calling is a necessary piece to any marketing & sales strategy. Unfortunately, they’re not always fun to make. Fortunately, there’s an alternative: the cold email.
When you look at the nature of managed IT services from a sales and marketing perspective, you’ll learn that you’re never really done with the sales cycle. Even after signing an agreement, you’ll be looking to have them renew contracts, subscribe to additional services, and provide referrals and testimonials. This means that communication established by your sales team and during onboarding is sustained by all of your team throughout the course of your relationship. Here are a few concepts that your whole staff should keep in mind when communicating with customers.
