What do you do when you are presented with marketing?
Do you skip YouTube ads? Do you throw away any envelope that looks like it’s an XM Radio offer? Do you delete marketing emails?
You are living, breathing proof that most people don’t want to be marketed to.
This might sound strange coming from an MSP Marketing Agency, but it’s the cold, hard truth. Fortunately, MSPs have a really great opportunity to skirt around this fact.
You can’t always expect to fit a square peg into a round hole, and you can’t always expect an IT technician to be a great salesperson. However, if you equip them with the right tools, you can turn anyone into an upseller… even if they have little to no experience in sales.
Knowing which services your MSP should market can seem like a guessing game, but it doesn’t have to be. If you understand and take advantage of market trends, you can tailor your MSP marketing strategy to target your audience, drive traffic to your site, and convert. Read on to learn how.
Marketing your MSP services can be difficult during the best of times, so it's no wonder many MSPs are having trouble gaining leads right now. Despite the uncertainty, now is not the time to stop your marketing efforts. If you don't market your services, you won't be able to attract any leads. If you aren't sure how to start, here are six ways to market your MSP during the pandemic.
