JoomConnect Blog

It would be great if it were true, but unfortunately, not every person who visits your website is going to immediately convert and become a paying customer. They may like what they see, but be ‘stuck’ in their ways and not ready to convert from a break-fix IT model to managed services. Or, they may want to look at what their other options are in your local area.

Facebook! Twitter! LinkedIn! Google+! How do you know if a platform is necessary for your business? How do you even go about setting up an account? What do you post? Below is a pretty basic guide to getting started on social media, why the ‘Big 4’ platforms are important to you, and why posting to those platforms is important for marketing your business.

Since businesses started using Facebook, it has become a valuable interface for them to supplement their ongoing marketing strategies. After Facebook opened their service to the masses in September of 2006, it wasn't difficult for popular local business posts to be front and center on the news feeds of people who had "liked" their business page. Because of this, many marketing professionals started putting together strategies centered around flooding their company pages with information to increase organizational visibility.

You’ve done it! Your latest Facebook post has met with success and received likes, shares, and comments. Facebook’s algorithm now recognizes this higher-than-normal level of engagement and begins to organically display your post to more and more timelines. When you’ve got a hot post like this on your hands, give it a boost!

This month, we look at meeting Facebook’s boosting guidelines so your images and content get seen by the masses.

Part 3 of 4 - How to Use Facebook's Algorithm to Your Advantage [Series]

When engaging in business-to-business marketing efforts, social media can be a very effective tool. However, in order for your efforts to have maximum reach and visibility, you have to have an appreciation of the different algorithms that power each of these networks and their content delivery. This is part three of our four-part series on the subject, in which we’re discussing the inner workings of Facebook.

 Most of you have probably heard of Facebook Live, or even seen that someone on your personal Facebook news feed ‘is live’. When Facebook first introduced their Live post option, pretty much everyone in your newsfeed that went Live was alerted to you by a notification. Since its introduction, there are fewer notifications about those who go Live on Facebook, but there is still a considerable amount of buzz surrounding Facebook Live.

If you’re attempting some marketing for a business-to-business operation, social media can provide an excellent outlet for your efforts. Facebook is certainly no exception to this rule. In today’s blog, let’s review why Facebook is one channel that no business should pass up for their marketing.

Facebook is a social media platform that many people love to hate on. However, despite the bad reputation it sometimes gets, it’s - by far - the most important social media platform for B2B marketers. Here’s why:

All businesses, especially any IT company like Managed Service Providers are, should definitely be on Facebook. Unfortunately, when you go to set up your company’s business page, you need to be signed in to an existing user profile.

You want to provide greater value for your customers by fostering discussion related to technology issues that businesses in your service area face. You know that a lot of your audience is on Facebook, but you just can’t seem to generate the back-and-forth communication that you’re looking for on your page.

Establishing a presence on Facebook is something you need to do as a business. You need to create and brand your pages, start pushing content to them, and (ideally) start using the different advertising features available through Facebook to drive traffic to where you intend it to go.

Nearly everyone is on Facebook. Because of that, so are many businesses, and it can be confusing how to go about managing a page for your business, and determining who should be allowed to do what. Today, we are going to go over the basics you should know before you hand out those roles to your staff or business partners.

Instagram is a great social media platform - one that your MSP can take advantage of. Since Instagram is owned by Facebook, there’s an additional step that you can take to enhance your social media marketing efforts: connect your MSP’s Instagram account to the company Facebook page.