JoomConnect Blog

If you’ve ever received an SEO audit or looked at your analytics, a portion should measure your bounce rate. Your bounce rate can reflect engagement, and if it is too high, it may mean that your content is not resonating with your audience and they are leaving your website before they have a chance to convert. Here are five things you can do to reduce your bounce rate.

An important part of your website and your MSP marketing strategy are landing pages. However, a lot of small businesses don’t understand how to effectively use them. In this blog, we’ll cover the general components of an effective landing page, and ways that your MSP should be using them. 

Bouncing is, in most cases, a fun activity. From bouncy balls, to trampolines, to bungee jumping, there are countless ways that bouncing can be seen as a good thing. When it comes to your website, however, bouncing is widely considered the last thing you want your visitors to do. However, this can often be an oversimplification that hides the real problem.

So, you have a brand new website that offers some pretty outstanding products/services, and now you have the expectation that it is going to sell, sell, sell. Great products, after all, are the best marketing you can have. Let me tell you first so you don’t have to hear it from someone else…that isnot enough.

Getting a custom URL shortener branded to your MSP can bring you numerous benefits. We’ll tell you how by telling you a bit more about URL shorteners, and how you can use them to your advantage. 

It would be great if it were true, but unfortunately, not every person who visits your website is going to immediately convert and become a paying customer. They may like what they see, but be ‘stuck’ in their ways and not ready to convert from a break-fix IT model to managed services. Or, they may want to look at what their other options are in your local area.

Two very common digital marketing avenues that a lot of MSPs will take is writing blogs to drive website traffic, and using social media to connect with their audience. Both of these methods should definitely be a part of your company’s own MSP marketing strategy, but can be even stronger when combining them together.

I’m sure you’ve heard the acronym ‘SEO’ thrown around a lot. As important as SEO is, it’s something that isn’t fully understood by most small to medium-sized businesses due to the complex nature of it all. Continue reading our blog to better understand how to use SEO tactics to improve your MSP’s search engine ranking.   

In last month's feature article, we defined inbound marketing and the effect it has on your website's ability to be the dynamic lead generator that your organization is seeking. We also outlined that the amount of traffic your website gets is in direct correlation to the amount of sales opportunities that you away with. This month we will go over one of the best practices on how to drive users to the resources on your organization's website: Using social media.

If you’re using social media as a marketing tool, engagement with your profiles is nice, but traffic from your profiles to your website is better. In this third and final part of our Mastering Social Media series, we’ll discuss how to shift your social media followers’ attention directly to your website.

Facebook Ads are a great way to promote your company. The targeting capabilities that you can take advantage of allow you to get in front of those that you’re trying to reach. These capabilities only increase if you take advantage of Facebook Pixel.

The ultimate goal of your marketing is to get prospects to your website. Your website is where you provide information about your company as a whole and the services that you provide. Through your website, prospects can contact you if they are interested in signing up for one or more of your service offerings.

To get them to your website, you often have to direct them from your marketing materials - not every prospect is going to learn that you exist through a Google search.

Chances are, your company’s website is more valuable to you than just an expensive advertisement on the Internet. You use it to attract new customers and clients. You use it to educate. You use it to support every product and service your organization offers. By having access to a professional looking and dynamic website, such as the Ultimate MSP Website, your organization can be more visible and publicly offer more incentives to potential clients. Just how many new customers would it take to produce the kind of ROI to justify paying the cost of your website? Using statistics can help you determine the answer to this question.

Internet marketing (and websites in general) have become one of the most, if not THE most, popular types of marketing today. Businesses of all sizes and types have tapped into the power of an online presence to bolster traditional marketing methods, such as newsletters and print advertisements. This online presence often comes with much higher expectations, specifically in lead capture and sales, than just having a website can offer. Too many business owners start a website and assume that, now that they are online, users will simply find them and sign up or purchase the goods or services that they are offering.