Let me ask you this: if everyone else jumped off a bridge, would you, too? You might… IF you were presented with evidence that everyone else had enjoyed some benefit from doing so.
This is the power of social proof—a phenomenon where we’re motivated to mimic those we see enjoying success to share in that success. We ask friends for restaurant recommendations or who they go to when they have a specific need, and we crowdsource these opinions online all the time.
Let’s explore how you can promote this discourse around your business services and use it in your marketing efforts.