4 Ways to Get More Value Out of Your Blog Content

As MSPs, delivering value goes beyond just providing services—it’s about giving knowledge to our clients and prospects. However, with so little time in the day to manage and maintain your existing client base, how can you even think of providing this information, too? This is a question our MSP blog service answers. 

If you are not already subscribed to the blog service, we encourage you to check it out. If you are, we want you to share four creative ways of using it to educate and engage your audience beyond just website updates.

1. Email Campaigns

If you have permission to email your contacts, why not use it to send the content to your marketing list every month? Select a blog or two (or even more) and write a quick email, including what you want them to get from reading the blog. Insert a link to the blog and send it.

When you send curated, relevant content, you inform your audience about their technology and solidify your role as their trusted provider. 

You could also use this monthly content to build a newsletter for your clients. If time is a concern, don’t worry… we can help you with that, too. 

2. Sales Nurturing

Though this will be about sending more emails, this topic is important enough to deserve a section in this blog. Nurturing a prospect involves so many touches, so why not include integrating links to blogs in your email messages throughout your sales campaign? 

Here are some reasons why you should incorporate your blogs into your sales toolkit:

• Relevant Insights: Whether addressing IT trends or common challenges, featuring your blog content adds value and shares your team's knowledge with those who can benefit from it.
• Educate: Not only can you enhance your audience’s understanding of how and why your help is so valuable, but you also establish your team's commitment to educating your prospects on various IT solutions.
• Follow-Up Communications: After a meeting or demonstration, you can reinforce key points of the conversation with links to relevant blogs, making your message more impactful and lasting. 

3. Sharing with Your Chamber(s) and Other Associations

So many of these great organizations often welcome informative content for their members and would be happy to share it. Doing this will extend the reach of your content to potential clients and further position you as a thought leader in those communities. We encourage you to reach out to see what opportunities they offer. 

4. Social Media Posts 

You may be taking advantage of the automated posting with dlvr.it to push newly published blogs to your social media, but we’d like you to consider an additional strategy. Using snippets from the blog like quick tips, statistics, quotes, or valuable insights can further drive engagement. Then, you can boost these posts for $5-$10 for 5-10 days to attract new followers and expand your reach. 

When you use the blog service content innovatively, like the four ways we discussed above, you are not just updating your website. You are proactively educating your clients and prospects. By leveraging content across multiple channels, you demonstrate that you can be relied upon not only for your IT solutions but also for guidance and insight. 

Here's to maximizing the impact of every blog post!