4 Important Reasons to Own Your Facebook Page

Does your business own its Facebook page? NO? You really should own your Facebook page. 

Your business’ Facebook page is very similar to your website, wherein you can use it as a tool to market your business, as well as use it as a type of marketplace to sell your products and services.

Do You Own Your Facebook Page?

If you’re not sure what a page owner is or whether or not you own your page, you can check by ensuring the page is not a personal account. A page owner is a business or organization that owns the Page.

If you are not the owner of your business’ page then you can simply claim it and assign yourself as owner. This is very important, lest someone else claims the page, stopping you from doing so. 

What Comes with Owning Your Facebook Page

Owning your business’ Facebook will afford your business a plethora of tools, resources, and data that benefit your business. For example: 

1. Increased Marketing Reach (Targeted) - Facebook has an average of 2.9 BILLION users. You could be marketing your business and selling your products and services to all of those people. Or, you can create parameters and target your EXACT desired audience.
2. Affordable Marketing - Traditional marketing methods aren’t always pocket friendly. Facebook, however, will allow you more say into how much money you’ll need to spend to effectively market your business.
3. Insights and Analytics - Using Facebook to market your business allows you to track and monitor your marketing, thanks to your page owner status and the access it gives you to Facebook Insights. Facebook Insights is a free tool that you can use to learn more details about your social media marketing efforts.
4. Increased Web Traffic - You can use your Facebook to drive traffic back to your business website and convert your audience into customers.

Come to Us for Your Facebook and Other Social Media Needs

Our Facebook 101 blog on Facebook’s page roles further explains page roles as there are a few things we discovered that may help you to understand more about them. If you want some assistance with your social media marketing come to us, we’ll get you all set up!