Wow! We are excited to be celebrating 15 years since the initial development of our JoomConnect platform. What started out as a login connection between ConnectWise and Joomla has grown into an assortment of marketing services for managed service providers by a managed services provider.
There is no denying that SEO can seem to be a little... nebulous at times. However, there are many ways to measure if SEO is working for your MSP: your analytics, search position, and of course conversions. Despite these tangible measurements, many M
When you're struggling to keep your MSP afloat, marketing might feel like a luxury you can't afford. But in today's competitive market, visibility is viability. If prospects can’t find you online or in their inboxes, you simply don’t exist to them. Fortunately, you don’t need a six-figure budget to generate meaningful results. Strategic, time-efficient, and even free tools are available—if you know how to use them effectively, and have a plan.
Managed service providers face a challenge that should resonate with businesses and organizations of all kinds: they often know their products and services too well, and therefore focus too much on the minutiae—instead of the benefits a product or service brings—when trying to make a sale. While this is never ideal, it can be particularly dangerous for your audience when you’re trying to educate them about cybersecurity, as they’re vulnerable without it.
Therefore, you must position your services not as impressive technological feats, but instead, highlight how they solve your prospect’s problems and assuage their fears. Let’s discuss how you can do so.
We all love a personal touch—the barista who gets your order right, the dentist who asks about your pets. Why not bring that same familiarity to your email marketing?
This is the goal of segmenting your email lists. It enables you to communicate more directly with your contacts and address their specific concerns and needs. Let’s explore what goes into this kind of strategy to maximize the engagement and growth you can see from your own efforts.
While marketing may feel like a fiercely independent endeavor for every business, this is only half true. Sure, you may not want to promote one of your direct competitors… but why not work with another company, in a different industry, to meet both your goals?
This approach is almost a marketing cheat code, the rising tide that raises all ships. Let’s talk about why such partnerships are so valuable and how to take advantage of the marketing advantages for yourself.
Without an understanding of its unique and nuanced client acquisition and retention process, no business—especially a managed IT service provider—is going to find business growth optimally attainable. MSPs especially need to have a structured approach to nurture prospects from the awareness stage of the marketing funnel to become fully-fledged, long-term partners.
One process that greatly helps this endeavor is the use of customer journey mapping.
