JoomConnect Blog

Acquiring new clients—especially as a managed service provider—often commands significant attention and resources. However, a valuable pool of potential revenue could already be in your existing database: prospects who may have previously shown interest but have since become less engaged, or past clients whose contracts have lapsed.

Neglecting these dormant opportunities can be a costly oversight. A well-defined strategy for re-engagement not only offers a more efficient path to revenue generation but also leverages the prior investment made in initial outreach and relationship building.

SEO is important, but being found online goes beyond just whether or not your website is optimized. 

Let's talk about expanding your digital footprint beyond the confines of your own website. Building your reputation and authority outside of your website is where off-page Search Engine Optimization (SEO) comes in, and it's vital for attracting those high-value local clients.

As an expert in your field, you possess a wealth of expertise and valuable insights that can resonate deeply with your target audience, encouraging them to engage with you…but this may not be enough. You still need your audience to consume your content for it to offer value to your marketing efforts.

The challenge often lies in effectively distributing your content across the various channels your potential clients will use. This is where the strategic art of content repurposing emerges as a powerful ally. Let’s review some best practices for squeezing every drop of value from the content you deliver to your audience.

Let’s rip off the Band-Aid and just say it:

Yes, direct mail remains valuable to a business’ comprehensive marketing strategy, particularly in B2B applications. The only caveat is that it must be used strategically for this to stay true.

Let’s take a few moments to review why direct mail is commonly seen as a good tactic and how you can (and should) optimize it for your organization’s operational benefit.

Let me ask you this: if everyone else jumped off a bridge, would you, too? You might… IF you were presented with evidence that everyone else had enjoyed some benefit from doing so.

This is the power of social proof—a phenomenon where we’re motivated to mimic those we see enjoying success to share in that success. We ask friends for restaurant recommendations or who they go to when they have a specific need, and we crowdsource these opinions online all the time.

Let’s explore how you can promote this discourse around your business services and use it in your marketing efforts.