Add a Newsletter to Your MSP’s Marketing
Build your authority while talking up your services.
Why Use Newsletters to Market Your MSP?
Here are just a few reasons that newsletters are a smart choice for a managed service provider.
Strengthen Your
Perceived Authority
As a managed IT services provider, you want to be sure that you are perceived as an expert in your field, that you can be trusted to take over a business’ technology, help them grow, and provide value. Sharing insights, best practices, and advice in a newsletter helps you cultivate this impression amongst your contacts and authority with prospects.
Keep Clients
Thinking About You
When marketing your services, it is important that you make a strong enough impression (and enough of them) that you’ll be the first that a prospect or client calls with a need they have to fulfill. A newsletter’s presence in their office and in their inbox can repeatedly generate these impressions, making them more likely to reach out to you.
Build a Platform for
You to Speak From
In addition to the educational materials that a newsletter enables you to share, you can also take advantage of it to share some company information with your target audience. You have the opportunity to inform them of events, staff milestones, and other facets that help humanize your business and thereby make it more appealing to work with
What You Get From Our Newsletter Service
Based partially on our Ultimate MSP Blog Content with additional newsletter-only articles and room to personalize it with your content, the Ultimate MSP Newsletter Service includes 4 Newsletter-exclusive content pieces, such as tips, best practices, business-to-business content, and more every month in both print and digital format. Our print and digital newsletters are second to none, and include industry-leading content relevant to the IT needs of your customers and prospects.
eNewsletter
Reach your existing clients and prospects with a cost-effective and engaging email solution. Email campaigns are delivered to your newsletter list.
Printed Newsletter
Deliver a physical version of your newsletter to your clients and prospects. Each newsletter is printed on 11x17-inch stock, folded into a booklet, enclosed in an envelope, stamped, and mailed out to your list for you.
In addition to the content, your newsletter subscription also includes:
Geo Protection
Trivia and Quotes
Production
Social Media
Proofing
Archiving
Monthly IT Comic
The Printed Newsletter also includes:
eNewsletter
Printing
Shipping
We’ll stamp and ship your newsletters through the US Postal Service directly to your contacts, anywhere in the United States, with no minimum contact requirements.
Flats
All This,
for a Reasonable Cost!
Reach out to us for pricing information, or to request a sample!
Give us a call at 888-546-4384 today to learn more.
What Content Should My Newsletter Include?
We’ve touched on the prospect of customizing your newsletter. Here are some suggestions we’ve found to be successful:
- Events: Invite your newsletter subscribers to attend webinars, Lunch ‘n’ Learns, and any other events you are holding.
- Company Milestones: Let everyone know about what your business has accomplished by taking the opportunity to brag a little bit about your success.
- Birthdays and Anniversaries: Celebrate your team members by acknowledging these important occasions.
- Client Spotlights: Show your appreciation for the businesses that work with you by giving them a bit of exposure to the rest of your audience.
- Employee Spotlights: Highlight the people you clients will be working with, humanizing your company and putting a face to the person they talk to.
- Messages from the CEO: Share some of your own, personal insights, contextualizing them to your own life and community events to speak to your audience directly.