SEO and Content Marketing

If You Want to Compete, You Need to Stand Out

Search engines take hundreds of factors into consideration when determining where your site shows up amongst competitors. How active are you compared to your competitors? How often are you talked about? Who’s talking about you? What are they saying? What makes you stand out? These types of signals weigh much heavier than the traditional technical SEO standards (we call these SEO Basics), and while having a site that’s compliant with the search engines is important, it will only get you so far when your competitors are also compliant. After that, it’s all about content marketing.

Custom Content Marketing

We work with you to build heavily targeted, custom content about your specific differentiators, your specific service area, your specific offerings, and your specific audience. We build custom service content that we’ll use to drive traffic to and monthly customized blog content. We measure and track this content specifically and monitor for organic conversions so you can clearly tell how successful the content is.

Plain-English Reporting

It can be frustrating trying to glean insight from most SEO reports, especially at a glance. We tailor our SEO reports focusing on the two most important KPIs - organic growth and conversions. The rest of the data we report is to help you make educated decisions on marketing opportunities, and everything is explained in plain English to eliminate guesswork on your end.

Business Directory Listings and Monthly Promo Push

We set up and manage over 70+ business directory listings on sites like Google, Bing, Amazon Alexa, Yelp, YP, TripAdvisor, and more, ensuring the data on them is relevant and accurate. On top of that, each month we will push out a promo ad to the directories that support it, highlighting your company and helping drive referral traffic back to a landing page or blog post.

Megaphone Targeting and Promotion

When high-ranking, popular sites like Chambers of Commerce, peer groups, and local news sites post relative content and links to your website, you can gain more authority with Google and the other search engines. We actively seek out opportunities to newsjack local, IT-related topics and write your take on them. Then, we help you promote this content to your list of megaphone contacts - a good contact from your chamber or peer group, a contact from your local news, etc., and we kick out the post or press release in the hopes to get them to talk about you. When one of these contacts influences traffic to visit your site, we even have options to kick them a thank you card, box of cookies, or other treat to thank them and encourage more.

SEO Basics Features

• Monthly Maintenance - Title, Metadata, Heading Optimization
• Content Adjustment/Suggestions when Applicable
• Analytics/Search Console Issue Monitoring
• You-Write-It Content Optimization
• Local Business Directory Listing Management
• Monthly Plain-English Reporting

Content Marketing Features

• Includes Everything in SEO Basics
• Initial Creation of Custom Page Content
• Custom Promo Landing Page
• Monthly Custom Blog Content
• Custom Blog Content is Measured and Tracked
• Monthly Promo Pushed to Directory Listings
• DIY Branded PR Template
• Local News/Opportunity Monitoring
• Influencer Promotion Email Template
• Optional Influencer Reward Program